Digital Marketing Topics
Every digital marketing topic we cover, in one place.
Find the exact task you need help with. Each guide explains the problem, how we diagnose it, what we change and how we verify the result.
Technical SEO audit: a checklist that ends in a fix listA technical SEO audit finds what blocks Google from crawling, rendering and indexing your site. See our checklist and how TwinTix prioritizes the fixes.
Core Web Vitals fixes for LCP, INP and CLSFix slow LCP, poor INP and layout shift (CLS). TwinTix finds the real cause with field data, then fixes images, scripts, fonts and layout on your site.
Fixing 'Crawled - currently not indexed' and other indexing problemsPages stuck on 'Crawled - currently not indexed' or 'Discovered - not indexed'? TwinTix finds the cause in Search Console and fixes thin, duplicate or blocked pages.
Website migration SEO: URL mapping, redirects and launch checksProtect search traffic during a redesign, re-platform or domain change. TwinTix plans URL mapping, 301 redirects, launch checks and post-launch monitoring.
Schema markup implementation: structured data that matches your pageAdd accurate structured data to your site. TwinTix chooses schema types, writes JSON-LD, tests it in Google's tools and monitors Search Console enhancements.
Ecommerce category page SEO: win the broad searchesCategory pages are often an online store's best SEO opportunity. TwinTix improves intent match, copy, internal links, filters and structure on your category pages.
Google Business Profile optimization for local searchImprove how your business appears in Google Maps and local search. TwinTix sets up and optimizes your Google Business Profile, categories, reviews and local signals.
Diagnosing an organic traffic drop with Search Console and GA4Organic traffic fell and you do not know why. TwinTix uses Search Console and GA4 to separate tracking issues, technical faults, updates and lost demand.
Social media content calendar: a plan your team can actually keepBuild a social media content calendar that is realistic to keep up. TwinTix plans pillars, formats, cadence and approvals so posting never stalls.
Instagram organic growth strategy for brandsGrow your brand's Instagram presence without gimmicks. TwinTix plans Reels, carousels, profile, hooks and engagement based on what your audience responds to.
LinkedIn company page and B2B content strategyMake LinkedIn useful for B2B marketing. TwinTix optimizes your company page, plans employee and leadership content and tracks engagement that leads to pipeline.
TikTok for brands: creative testing, not guessworkDecide whether TikTok fits your brand and how to start. TwinTix plans a creative testing approach, content formats, account setup and measurement.
Social media KPIs and monthly reporting that drive decisionsReport on what social media actually does for the business. TwinTix picks KPIs tied to goals, sets up tracking and delivers a monthly report you can act on.
Social media audit: find what works and what to stopA social media audit shows what is working, what is wasted and what to change. TwinTix reviews your accounts, content, audience and results and gives a clear plan.
Social media crisis management: a response plan before you need itPrepare for a social media crisis before it happens. TwinTix builds response policies, approval paths and monitoring so you can reply quickly and carefully.
Meta Pixel and Conversions API setup and verificationSet up and verify the Meta Pixel and Conversions API so Ads Manager sees real purchases and leads. TwinTix configures, deduplicates and tests events.
Meta Ads learning phase and learning limited, explained and fixedLearning limited in Meta Ads Manager means an ad set is not getting enough optimization events. TwinTix finds the cause and restructures to fix it.
A Meta Ads creative testing framework that produces real answersA structured way to test Meta ad creative: hooks, formats and offers tested one variable at a time. TwinTix builds the process and reads the results.
Meta Ads retargeting audiences and exclusions done properlyBuild Meta retargeting audiences with the right windows and exclusions so you stop showing ads to buyers. TwinTix sets up and audits your audiences.
Meta ad account restricted or ads rejected: policy review and appealsMeta ads rejected or ad account restricted? TwinTix reads the policy reason, fixes the ad or site, and files a clear appeal where it is warranted.
Meta Advantage+ sales campaigns: setup, controls and testingSet up and manage Meta Advantage+ sales campaigns for ecommerce: catalog, creative, audience signals and controls. TwinTix tests it against your goals.
Meta lead generation ads connected to your CRMConnect Meta lead ads to your CRM, fix slow follow-up and improve lead quality. TwinTix builds the routing, the form and the feedback loop.
How to calculate break-even ROAS and target CPAWork out break-even ROAS and a safe target CPA from your real margins, returns and repeat purchase value. TwinTix sets targets your business can afford.
Google Ads negative keywords and search term report managementStop wasting Google Ads spend on irrelevant searches. TwinTix mines the search terms report and builds negative keyword lists that protect good traffic.
Google Ads Quality Score: how to read it and improve itImprove Google Ads Quality Score by fixing expected CTR, ad relevance and landing page experience. TwinTix audits each component and lowers wasted spend.
Performance Max optimization: inputs, controls and measurementOptimize Google Performance Max with better asset groups, audience signals, feed quality and brand controls. TwinTix tests and measures what it delivers.
Google Merchant Center disapprovals: causes and fixesFix Google Merchant Center disapprovals and Shopping ad issues: missing GTINs, price mismatches, policy flags. TwinTix diagnoses and repairs the feed.
Google Ads conversion tracking with the Google tag, GA4 and enhanced conversionsSet up reliable Google Ads conversion tracking with the Google tag, GA4 and enhanced conversions. TwinTix installs, tests and audits every conversion action.
Google Ads Smart Bidding: target CPA and target ROAS setupSet up Google Ads Smart Bidding, target CPA and target ROAS, with clean conversion data and sensible targets. TwinTix manages the learning period and changes.
Google Ads account suspension and policy violations: diagnosis and appealsGoogle Ads account suspended or ads disapproved? TwinTix identifies the policy cause, fixes the site or ads and prepares a factual appeal.
Google Ads Search campaign structure and match typesStructure Google Ads Search campaigns and choose keyword match types that fit your goals. TwinTix organizes ad groups by intent and controls wasted spend.
Abandoned cart email flow: set up, written and measuredBuild an abandoned cart email flow that recovers real orders. TwinTix sets up triggers, timing, content and tracking in Klaviyo, Mailchimp or your platform.
Welcome email series: the first emails that set your sender reputationSet up a welcome email series that sets expectations and earns the second purchase. TwinTix plans, writes and tests the flow in your email platform.
SPF, DKIM and DMARC setup without breaking your emailSet up SPF, DKIM and DMARC correctly for every service that sends your email. TwinTix audits DNS, fixes records and moves DMARC to enforcement safely.
Why your emails go to spam, and how we fix deliverabilityDiagnose why your marketing emails land in spam and fix deliverability. TwinTix checks authentication, reputation, list quality and content in order of likelihood.
Gmail and Yahoo bulk sender requirements: what to checkGet your email program ready for Gmail and Yahoo bulk sender rules: authentication, easy unsubscribe and low spam complaints. TwinTix audits and fixes gaps.
Email list segmentation: send each person something relevantSegment your email list by behavior, purchase history and engagement so each send is relevant. TwinTix builds the segments and tests them in your platform.
Email list cleaning and a sunset policy for unengaged subscribersClean your email list and set a sunset policy for unengaged subscribers. TwinTix removes risky addresses, runs re-engagement and protects sender reputation.
Migrating to a new email platform without hurting deliverabilityMove to a new email platform without wrecking deliverability. TwinTix migrates lists, flows and templates, sets up authentication and warms sending in stages.
Amazon listing optimization: title, bullets, description and search termsImprove Amazon titles, bullets, descriptions, images and backend search terms with research. TwinTix rewrites listings for clarity, relevance and compliance.
Amazon A+ Content: modules, images and getting approvedPlan, design and submit Amazon A+ Content modules that explain your product. TwinTix handles module layout, image text, compliance and review rejections.
Fixing a suppressed Amazon listing, step by stepFind out why an Amazon listing is suppressed or inactive and fix it. TwinTix reads the Seller Central alert, repairs the cause and verifies the listing is back.
Amazon Brand Registry: eligibility, enrollment and what it unlocksUnderstand Amazon Brand Registry eligibility, enrollment and benefits. TwinTix prepares your application and sets up listing control and brand tools.
GTIN and UPC requirements for marketplaces, and when exemptions applyUnderstand GTIN, UPC and barcode requirements for Amazon, Walmart and eBay, plus exemptions. TwinTix sorts out identifiers so listings upload cleanly.
Walmart Marketplace setup and listing qualityGet approved and listed on Walmart Marketplace with strong listing quality. TwinTix prepares your catalog, item setup, content and quality fixes in Seller Center.
Amazon Sponsored Products PPC: setting it up to be profitableLearn how Amazon Sponsored Products works and how to run it profitably. TwinTix sets up campaigns, negative keywords and bid rules around your real margins.
Etsy listing SEO: titles, tags, attributes and photosImprove Etsy search visibility with better titles, tags, attributes and photos. TwinTix researches buyer search terms and rewrites listings for clarity.
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