SEO Services

Technical SEO audit: a checklist that ends in a fix list.

A technical audit answers one question: can search engines reach, render, understand and index the pages that earn you money? We crawl the site, compare it with what Google Search Console says, and hand you fixes ranked by impact and effort, not a 200-line export.

Crawl vs. indexTwo different problems
Search ConsoleGoogle's own view of your site
Impact x effortHow we rank fixes
Re-crawlHow we verify each fix

When You Need This

The situations where this work pays for itself.

Signs it is time

  • Traffic has been flat or falling and nobody knows why
  • You are about to invest in content or links and want a sound base first
  • Pages you care about do not appear in Google at all
  • The site was built on a new platform or by a new developer
  • You inherited a site with no SEO history

What you get

  • A prioritized fix list with affected URLs and evidence for each issue
  • A crawl export and a short summary a non-technical owner can read
  • Developer-ready tickets with acceptance checks
  • A re-crawl after fixes to confirm they worked

How We Do It

A clear process you can follow along with.

1. Set scope and get access

We get read access to Google Search Console, GA4 and the CMS or hosting, and agree which page types drive revenue so the audit is judged on business pages, not every URL.

2. Crawl the site like a search engine

We run a full crawl with and without JavaScript rendering and record status codes, redirects, canonicals, titles, headings, noindex tags and internal links for every URL.

3. Compare the crawl with Search Console

We line up the crawled URLs against the Pages (indexing) report and the sitemap to find pages that should be indexed but are not, and pages that are indexed but should not be.

4. Check crawl and index controls

We read robots.txt, meta robots, X-Robots-Tag headers, canonical tags and the XML sitemap for conflicts, such as a page in the sitemap that is also blocked or canonicalized elsewhere.

5. Review architecture and internal links

We look at click depth, orphan pages, redirect chains, broken links and whether important pages get internal links with descriptive anchor text.

6. Test speed, mobile and rendering

We check Core Web Vitals field data in Search Console, mobile usability, and whether key content only appears after JavaScript runs.

7. Deliver a prioritized fix list

Every finding gets evidence, the affected URLs, the recommended fix, an owner and an effort estimate. After fixes ship we re-crawl and watch Search Console to confirm the change.

Mistakes We Help You Avoid

Common ways this goes wrong, and what we do instead.

Treating every warning as urgent

Crawl tools flag hundreds of minor items. We rank by whether the issue affects pages that matter.

Auditing only with a tool

Tools miss context. We compare tool output with Search Console and with how the business actually earns.

Ignoring JavaScript rendering

If content loads only client-side, a raw HTML crawl misses it. We check rendered output as well.

Fixing without verifying

A fix that is not re-checked often is incomplete. We confirm in a re-crawl and in Search Console.

Frequently Asked Questions

How long does a technical SEO audit take?

It depends on site size and complexity. A small brochure site is far quicker than a large ecommerce catalog, and we confirm scope before we start.

What tools does a technical audit use?

We use Google Search Console, GA4, a site crawler and browser developer tools. The tools find issues, but the judgment about what to fix first is manual.

Will fixing technical issues raise my rankings?

Not by itself. Technical fixes remove obstacles so good content can be crawled and indexed, but we cannot promise ranking changes.

Do you also fix the issues?

Yes, if you want. We can work with your developers or implement the changes ourselves, depending on your platform.

Want Help With Technical SEO audit: a checklist that ends in a fix list?

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