SEO Services
Schema markup implementation: structured data that matches your page.
Structured data is code that describes a page to search engines, such as a product, business, article or FAQ. It can make a page eligible for rich results, but it must match what is visible on the page. We choose the right types, write JSON-LD and test it before release.
When You Need This
The situations where this work pays for itself.
Signs it is time
- Product pages have no price or availability markup
- You are a local business and want your details clearly machine-readable
- Search Console reports structured data errors or warnings
- Markup was added by a plugin and nobody knows what it outputs
- You publish articles, events, jobs or recipes and want them eligible for enhanced display
What you get
- A schema plan mapping each page template to a markup type
- Tested JSON-LD templates ready for your developers or CMS
- A validation report from Google's tools
- A monitoring routine for Search Console enhancement reports
How We Do It
A clear process you can follow along with.
1. Match schema types to page types
We list your templates, such as product, category, article, local business, event or organization, and choose the schema.org type for each that Google documents for rich results.
2. Check what Google currently supports
Rich result features change, and some types have had their display reduced over time. We check current Google documentation before investing in a type.
3. Write JSON-LD from real page data
We generate markup from the same fields that render the page, such as price, availability, rating and address, so the two cannot drift apart. We never mark up content that users cannot see.
4. Add required and recommended properties
We include all properties Google lists as required for the feature, plus the recommended ones we can fill truthfully. We leave out properties we have no accurate data for.
5. Test before release
We validate with Google's Rich Results Test and the Schema Markup Validator on staging, and test pages with real data, not only a sample.
6. Deploy and request recrawl
After release we inspect key URLs in Search Console and confirm the markup is detected in the rendered page.
7. Monitor the enhancement reports
We watch the relevant Search Console enhancement reports for new errors and warnings, since a template change can break markup on thousands of pages.
Mistakes We Help You Avoid
Common ways this goes wrong, and what we do instead.
Marking up content that is not on the page
Hidden or mismatched markup can violate Google's guidelines and lose eligibility. Markup must reflect visible content.
Fake or self-written reviews
Review markup for reviews you wrote about yourself is against guidelines. We only mark up genuine, eligible reviews.
Stacking several plugins
Duplicate markup from a theme and two plugins creates conflicts. We audit and consolidate.
Expecting rich results to appear
Valid markup makes a page eligible, but Google decides when to show enhancements.
Frequently Asked Questions
Does schema markup improve rankings?
Google says structured data is not a direct ranking factor, but it can help search engines understand a page and may enable rich results.
What format should I use?
Google recommends JSON-LD, and we use it. It sits in a script tag and does not change how the page looks.
Is FAQ markup still worth adding?
Google has narrowed which sites get FAQ rich results, so we check current documentation. The questions are still worth answering on the page.
Can I add schema with a plugin?
Often yes, but plugin output varies in quality. We review what it generates and fix gaps or conflicts.
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