Google Ads
Google Ads management for Search, Shopping and Performance Max.
Google Ads captures people who are already looking for what you sell. We build campaigns around buying intent, track what turns into leads and sales, and keep cutting wasted spend.
What We Do
Everything included in our google ads management.
Search campaigns
- Keyword research and match type strategy
- Ad copy and extensions testing
- Negative keyword management
- Search term report reviews
Shopping and feeds
- Google Merchant Center setup
- Product feed optimization
- Shopping and Performance Max campaigns
- Product grouping by margin
Performance Max and Demand Gen
- Asset group and audience signal setup
- Creative and video asset planning
- Brand exclusions and controls
- Incrementality checks
YouTube and Display
- Video campaign planning
- Remarketing audiences
- Placement exclusions
- Awareness to conversion funnels
Tracking and bidding
- Google tag, GA4 and conversion setup
- Enhanced conversions
- Smart Bidding (target CPA and ROAS)
- Offline and CRM conversion import
Optimization and reporting
- Budget pacing and allocation
- Landing page recommendations
- Quality Score improvement
- Monthly report and roadmap
How We Work
A clear process from first review to ongoing improvement.
1. Audit
We review your account structure, tracking, search terms and spend to find waste and gaps.
2. Rebuild the structure
We organize campaigns by intent and product so budget and bids match value.
3. Fix tracking
We make sure conversions reflect real leads and sales, since smart bidding learns from them.
4. Launch and test
We test ads, audiences and bid strategies against clear goals.
5. Optimize and report
We review search terms and performance weekly and report monthly in plain language.
Problems We Solve
The issues that bring most clients to us.
Clicks but no conversions
Weak intent, poor landing pages and broken tracking are the usual causes. We diagnose each one.
Budget wasted on irrelevant searches
Negative keywords and tighter match types remove the waste.
Performance Max with no visibility
We add asset, audience and brand controls and measure real incremental results.
Rising cost per click
Quality Score, ad relevance and structure improvements lower costs over time.
Shopping products disapproved
We fix feed errors and policy issues in Merchant Center.
Specialized Google Ads help
Deep-dive guides for specific Google Ads tasks.
Google Ads negative keywords and search term report managementStop wasting Google Ads spend on irrelevant searches. TwinTix mines the search terms report and builds negative keyword lists that protect good traffic.
Google Ads Quality Score: how to read it and improve itImprove Google Ads Quality Score by fixing expected CTR, ad relevance and landing page experience. TwinTix audits each component and lowers wasted spend.
Performance Max optimization: inputs, controls and measurementOptimize Google Performance Max with better asset groups, audience signals, feed quality and brand controls. TwinTix tests and measures what it delivers.
Google Merchant Center disapprovals: causes and fixesFix Google Merchant Center disapprovals and Shopping ad issues: missing GTINs, price mismatches, policy flags. TwinTix diagnoses and repairs the feed.
Google Ads conversion tracking with the Google tag, GA4 and enhanced conversionsSet up reliable Google Ads conversion tracking with the Google tag, GA4 and enhanced conversions. TwinTix installs, tests and audits every conversion action.
Google Ads Smart Bidding: target CPA and target ROAS setupSet up Google Ads Smart Bidding, target CPA and target ROAS, with clean conversion data and sensible targets. TwinTix manages the learning period and changes.
Google Ads account suspension and policy violations: diagnosis and appealsGoogle Ads account suspended or ads disapproved? TwinTix identifies the policy cause, fixes the site or ads and prepares a factual appeal.
Google Ads Search campaign structure and match typesStructure Google Ads Search campaigns and choose keyword match types that fit your goals. TwinTix organizes ad groups by intent and controls wasted spend.
Frequently Asked Questions
How much do I need to spend on Google Ads?
It depends on your market, margins and cost per click. We build a plan from your goals and typical costs and start with a budget that gives meaningful data.
Do you manage Performance Max and Shopping campaigns?
Yes, including Merchant Center feeds, asset groups and audience signals.
How do you track results?
With Google tag, GA4 and conversion tracking, plus enhanced conversions and offline conversion import where it helps.
Do you charge a percentage of ad spend?
We will propose a pricing structure after reviewing your account and goals. The ad budget itself is always paid directly by you to Google.
Ready to Talk About Google Ads?
Schedule an appointment. We will review your current setup and tell you where the biggest opportunities are.
Schedule Appointment › No commitment required