Social Media Marketing
Social media audit: find what works and what to stop.
An audit looks at every account you own, the content you post and the results it brings, then compares it with your goals. The output is a short list of decisions: which accounts to keep, which content to repeat, what to fix and what to stop. We also check for accounts you may have forgotten.
When You Need This
The situations where this work pays for itself.
Signs it is time
- You are unsure which platforms are worth the effort
- Results are flat despite regular posting
- You inherited accounts from a previous team or agency
- Branding differs across profiles
- You are starting a new strategy and need a baseline
What you get
- An account inventory with owners and access status
- A content performance analysis by format and topic
- A prioritized recommendations list
- An outline plan for the next 90 days
How We Do It
A clear process you can follow along with.
1. Inventory every account
We list every profile tied to the brand, including old, duplicate and unofficial ones, and record who has admin access, since lost access is a common risk.
2. Check profile consistency
We review names, handles, bios, images, links and contact details for consistency and accuracy, and confirm links go to the right pages with tracking.
3. Review content performance
We analyze several months of posts from native analytics, grouping by format and topic and noting which earned reach, saves, shares, clicks and comments, rather than relying on gut feeling.
4. Study the audience
We look at who follows and engages, using platform demographics where available, and compare it with the customers you want to reach.
5. Review community and response
We read comments and messages for unanswered questions, complaints and patterns, and check response times against your own standards.
6. Look at the competitive field
We review what similar businesses publish for ideas and gaps, without copying them, and note what customers there ask about.
7. Deliver findings and a plan
We present findings by priority with a keep, fix or stop recommendation for each account and content type, and an outline of a 90-day plan.
Mistakes We Help You Avoid
Common ways this goes wrong, and what we do instead.
Auditing only the biggest account
Neglected profiles can mislead customers. We audit them all.
Judging by follower counts
Audience size says little without engagement and business outcomes.
No admin access control
Former staff or agencies may still be admins. We review and remove access.
Audit with no follow-through
A report that sits unused changes nothing. We end with dated actions.
Frequently Asked Questions
What does a social media audit include?
Account inventory, profile review, content performance, audience review, community response and recommendations tied to your goals.
How often should we audit?
At least yearly, and whenever goals, platforms or the team change.
Do you need access to our accounts?
We use native analytics, so we need analyst or admin-level access where possible. Public information can be reviewed without any access.
Will the audit tell us how to grow?
It identifies strengths and gaps and sets priorities. Growth depends on carrying out the plan, and we cannot promise outcomes.
Want Help With Social media audit: find what works and what to stop?
Schedule an appointment. Tell us about your business and we will outline the safest, highest-value approach.
Schedule Appointment › No commitment required